Building a personal brand is arguably more important than ever before. Get it right, and you can live the life of your dreams. Make mistakes, and it can all go horribly wrong for you in the blink of an eye.
In this post, we take a look at some of the habits and strategies that successful people use to build their personal brands and get to where they want to go in life. Read on to find out more.
Create A Clear Message
What do you want people to know you for?
Whatever it is, find a way of expressing it in seven words or less. Then use that as a catch-line in all your marketing materials. The simpler you make your value proposition, the more people will be interested in whatever it is that you have to sell.
Add One New Person To Your Network Every Month
Building a high-quality network takes many years. The best strategy is to add one new person every month as a rule. When you do this, you expand the network and open up new opportunities. Often the biggest breakthroughs in your life come from a friend of a friend.
Be Active On Social Media
Keeping your personal brand fresh requires being constantly active on social media. If you miss posting for a couple of months, you run the risk of going stale and people will largely forget about you. Make sure that you keep your personal Facebook, Twitter, and LinkedIn accounts up to date so that anyone can find you at any time.
Establish Yourself As A Source Of Information
When you become a source of information, you automatically create an audience. People come to you to find out and learn things about the world that they simply can’t get anywhere else.
Information is becoming commoditized, but it still has value, even now. The more you can coach and guide people, the more likely you are to build a personal brand and create an audience who wants to spend time with you.
Know Your Industry
Communications, according to marketing specialist Frederica Wald, is an essential part of marketing. Thus, the more you can connect with people, the more robust your personal brand will become.
One strategy to do this is to get to know your industry better. Being up to date with the latest news, companies, and breakthroughs furnishes you with the reputation of being the “go-to person” in that industry. If people want shortcuts, they come to you.
Identify With Your Market
Companies can find it hard to identify with their target markets. After all, they’re collections of people, all with very different views and skills.
However, as an individual building a personal brand, the process is considerably easier. All you need to do is embody the thoughts and needs of those who stand to benefit from your services, and your personal appeal will increase dramatically.
Don’t try to appeal to everyone. Instead, seek out individuals who are most likely to benefit from what you’re doing and then pursue them relentlessly. Remember that you won’t be for everyone’s taste and that’s ok. Find your specific audience.
Until our next rendezvous…